On August 15, 2013 I published a rumor that Lure Fish House was coming to upper State Street. After writing 18 follow-up stories since then, I am very happy to report that Lure Fish House opens Tuesday, December 29th in La Cumbre Plaza, in the space formerly occupied by Ruth’s Chris Steakhouse. Lure offers lunch and dinner though the first 5 days it will be dinner-only as staff comes up to speed. Santa Barbara is Lure Fish House’s 4th location following openings in Ventura, Camarillo and Westlake.
Lure Fish House was created with the goal of providing a top tier seafood experience featuring fresh and sustainable seafood from trusted sources. The restaurant strives to provide locally caught seafood, organically grown local produce, and wines from local vineyards whenever possible. Lure also features a full bar with specialty cocktails, and an oyster bar serving a variety of fresh items that can vary daily. Lure specializes in Mesquite charbroiled seafood while also providing prepared selections by their chef. Menus are printed daily to reflect availability and guarantee freshness.
The menu typically includes Wild Rock Fish, Wild Yellowtail, Wild Pacific White Sea Bass, Wild Ono/Wahoo, Wild Mahi-Mahi, Loch Etive Steelhead, Icelandic Arctic Char, Scottish Salmon, Wild Local Halibut, Wild Pacific Swordfish, Jumbo Wild Gulf Shrimp. The menu also includes a variety of oysters (Kumai, Chef Creek, Lure Charbroiled, Hama Hama, Blue Point, Fanny Bay, and Crystal Point), pastas (Linguini & Clam Sauce, Spicy Seafood, Spicy Tequila Lime Shrimp, and Lobster Ravioli) along with soups, bread bowls, salads, crab cakes, calamari and more. The lunch-only menu includes tacos, sandwiches, and fish & chips. A kids menu is available.
Hours are 11:30 a.m. to close, usually around 10:30 p.m. Thanks to reader Travis for the tip.
So excited to have Lure in Santa Barbara
The interior is beautiful. They really moved fast this last couple of weeks.
I’ve been looking forward to this opening for awhile, it’s within walking distance from my home for a great date + light exercise evening with my hubby.
Daily printed menus is different from their other locations, but the rest of the fresh fish offering sounds exactly like what they offer at those other locations. I wonder, why bother with a daily menu? Their offering is extensive and if they always have the same fish availability, a daily offering isn’t needed. I’m not for or against it, I’m just curious why they would print menus everyday when the other locations don’t, and don’t need to.
Will you be taking reservations? Also, we miss the fish on the sign. Welcome to Santa Barbara. We have been waiting for sand dabs. Cheers!!
it is not uncommon for restaurants featuring sea food to have “Fresh Sheets.”
Indeed. But the other Lure locations don’t do it.
Actually, all locations print out menus daily.
I look forward to the opening and wish them much success!
VERY excited and anxious to be a regular customer!! Welcome to SB!! Best oysters around!
Also wondered about reservations…With NY Eve coming up. Will they still have their “Happy Hour” as well?
I too am in walking distance, though probably not on the way home! I look forward to it.
Rex, my condolences.
*sigh* I know. But we’ll always have Dicky’s….
What a beautiful sophisticated space! I’m looking forward to paying for an excellent meal, cooked by well trained, informed men & women, professionally served in a really pleasant, adult atmosphere. You know, something really different in Santa Barbara. Welcome Lure.
Pingback: THE ALLURE OF LURE | The Restaurant Guy
The photos look great! I will be there tonight!
How soon will it close after SB residents start complaining about prices just like they did when Ruth’s Chris occupied that spot. I loved Ruth’s.
Lure is NOT expensive
Hoping SB will have all day Sunday Happy Hour as Ventura. I was told by a waiter in Ventura that one of the owners of Lure is an interior designer…shows.
Do they take reservations? Doesn’t appear so from the website
We were fortunate to grab 2 seats at the oyster bar last night for their first night of service to the public. The place was alive with friendly ambassadors greeting everyone as they entered. The crew behind the bar was energetic and so very knowledgeable and helpful, trying to keep up with the oyster orders. Lots of shucking going on! We ordered a bottle of Justin Cabernet, and perused the daily menu. Ordered the charbroiled oysters as an appetizer, followed by the salmon and halibut entrees. The oysters were amazing and a must try when you go. The entrees were prepared to perfection with delicious sides of chop salad, potato’s and fresh coleslaw. Finished up with the blueberry cobbler al a mode. Overall we were blown away by the quality of food, the high level of customer service for their first night. So lucky to have another great restaurant in the neighborhood! We will be coming back to Lure often!
Justin Cab and Oysters. A perfect pairing! Was there no Port available to go with the Salmon and Halibut?
LOL. You have to remember we are in Santa Barbara
Hahaha! I’m sorry, but that was funny!
We’re not wine snobs, so drink what tastes good. Maybe when I become a sommelier I’ll figure out that “pairing” bs! Cheers!!
Nothing beats a tuna sandwich and a six-pack of Bud Lite. I’m guessing that’s not high-end enough for the Lure. (Spoken like Onslow in “Keeping Up Appearances.”)
Hahaha! Love it! For me PBR.
Yes! Love that show!
Touche, Cathy!
Crab cakes and key lime pie are serious here!
Oh and I pair that with Stoli