SOMETHING’S FISHY GETS A NEW NAME

Reader Laura sent me a photo taken of a sign in front of Something’s Fishy at 500 State Street that shows that, after decades in business as Something’s Fishy in Santa Barbara, the popular restaurant has a new name: Hibachi Steak House & Sushi Bar.

This entry was posted in Restaurant News. Bookmark the permalink.

8 Responses to SOMETHING’S FISHY GETS A NEW NAME

  1. Rex Of SB says:

    Is it the same ownership?

  2. Andy says:

    What was the point of this? It’s been Something’s Fishy pretty much forever, why change it to some generic name that makes me feel like I’m in Oxnard/SFV? I can’t imagine locals calling it anything other than Something’s Fishy for a long time instead of this really bland and long winded name.

    • FirmeVato says:

      Everything in SB/Goleta IS Generic. The land of Pizza and Mexican food

    • Sbmizzou says:

      Honestly, I have only been there once when I took the time to google Hibachi resturant. I always assumed Something Fishy was either just sushi or a fish place. SF was not a very good name for a Hibachi steakhouse. I didn’t go back because there chicken was dark meat which is not my favorite.

  3. Dude says:

    The Meaning is all in the name. When Americans hear the name Hibachi, what they think of is a Benihana style teppanyaki restaurant. With the big steel griddle. Something’s Fishy has them but I don’t think it’s been that big of a draw over the sushi. I’m sure they are trying to promote that over the sushi which is what everybody already knows them for.

  4. Gerald Bostock says:

    Interesting. All I think of when I hear “hibachi” is a tiny greasy grill sitting on an upstairs apartment balcony, lol. Somehow I was raised knowing what teppanyaki is. Haven’t been to Something’s Fishy in decades.

  5. Steve says:

    From a non-local perspective, while the nostalgia is understandable, can’t we agree that the word fishy does not belong anywhere near sushi?

    But the new name is too generic as well. Why not name it after a japanese city known for their sushi and their teppanyaki?

    • Squidward says:

      Excellent point about the term “fishy.” As a locaI, I initially tolerated it, then grew to love it, and ultimately missed it when it was gone.

      If I was on State Street for the day, it might be off putting.