Firestone Vineyard 5000 Zaca Station Road, Los Olivos, CA 93441    805-688-3940

Our Santa Ynez Valley winery tasting room offers one of the Central Coast's most comfortable and comprehensive visitor experiences, including daily winery tours and extensive picnic facilities. Archive photos and other artifacts chart the Firestone family's pioneering heritage, from turn-of-the-century tire innovation to the establishment of Santa Barbara County's first estate winery in 1972. The recently remodeled tasting room features an island bar and picture windows that overlook our estate vineyards. We strive to offer an informative and welcoming atmosphere that will appeal to wine enthusiasts and novices alike.

Tour Information

Our tours guide you through the history of the winery, and through the production of fine wine from vine to glass. Tours begin at the demonstration cork tree and continue out into the estate vineyards. The winemaking process is then showcased from the crush pad to the fermentation cellar to the barrel cellar. Tours typically last between 20 to 30 minutes, depending on the volume of guests and depth of questions. Tours depart daily at 11:15 a.m., 1:15 p.m. and 3:15 p.m.

  • Large Group Private Tour & Tasting Packages - Reservations are required for groups of 10 or more guests. The tasting fee is $15 per person (no glass). It is an addition $5 to keep the glass.
  • Tour & Tasting at Firestone Vineyard: $20 per person
  • Tasting & Reserved Picnic Area: $20 per person